Syncing Cross Posts
So there are times where you will want to post content across more than one platform. Whatever the reason, you should do it manually. Using a service like Tweetdeck to cross post tweets onto Facebook not only looks lazy, but it stands out like a sore thumb since it’s so visually unappealing.
Links Within Posts
When you’re posting an article or video onto your page, most sites will load up a thumbnail containing further details about said link. Since Facebook provides a more noticeable link for you, there’s no need to keep the link in the actual text, which you should be using to entice people to view it.
There is an exception to this rule, however, and it’s a pattern that many pages are using nowadays. Posting an image has a greater chance of being interacted with so posting an image to catch the attention and providing a link in the actual text is a better idea since the image isn’t clickable. The below image is an example of how it should work (also, it’s good practice to reference where you found something).
A massive personal pet peeve on Twitter, it’s amazing how some people still create auto-DM as a way to greet new followers or highlight something that they’re trying to plug. This is not only impersonal, but completely misses the point of what Twitter (and social media) is in general.
It’s a medium that allows people who wouldn’t meet under normal circumstances to connect with each other on a personal level. Automating messages and sending them straight after someone hits the follow button is just spammy no matter how you slice it.